{"id":4142,"date":"2024-12-16T15:53:09","date_gmt":"2024-12-16T14:53:09","guid":{"rendered":"https:\/\/undsgn.com\/uncode\/?post_type=portfolio&p=4142"},"modified":"2026-09-07T16:12:11","modified_gmt":"2026-09-07T16:12:11","slug":"gruppo-cassa-centrale","status":"publish","type":"portfolio","link":"https:\/\/test.twenty8studios.eu\/?portfolio=gruppo-cassa-centrale","title":{"rendered":"Gruppo Cassa Centrale"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”7″ bottom_padding=”7″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ border_style=”ridge” shift_y=”0″ z_index=”0″ enable_bottom_divider=”default” bottom_divider_inv=”gradient-soft” shape_bottom_invert=”yes” shape_bottom_h_use_pixel=”” shape_bottom_height=”150″ shape_bottom_color=”color-uydo” shape_bottom_opacity=”100″ shape_bottom_index=”0″ content_parallax=”0″ uncode_shortcode_id=”144434″ back_color_type=”uncode-palette” shape_bottom_color_type=”uncode-palette”][vc_column column_width_use_pixel=”yes” gutter_size=”3″ font_family=”font-136269″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”142284″ column_width_pixel=”700″][vc_custom_heading heading_semantic=”h1″ text_font=”font-136269″ text_size=”fontsize-338686″ uncode_shortcode_id=”661202″]Fare la cosa giusta.
\nDa sempre.[\/vc_custom_heading][uncode_portfolio_details inline=”yes”][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”485757″][vc_column width=”1\/1″][vc_single_image media=”179803″ media_width_percent=”100″ media_ratio=”sixteen-nine” shape=”img-round” radius=”lg” uncode_shortcode_id=”254964″][vc_column_text uncode_shortcode_id=”900369″]<\/p>\n

Gruppo Cassa Centrale<\/h1>\n

Negli ultimi anni l\u2019ESG \u00e8 diventato il linguaggio obbligatorio della finanza. E come tale, ha iniziato a svuotarsi: stesse promesse. stessa estetica corporate.<\/p>\n

Una cosa ci ha subito colpito nel brief: per le banche del Gruppo i valori sostenibili esistevano molto prima che qualcuno decidesse di trasformarli in un acronimo.<\/p>\n

La sostenibilit\u00e0 e il legame con il territorio fanno parte della loro storia da sempre<\/strong>. E noi abbiamo scelto di valorizzare proprio questo.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”117897″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”520728″][vc_single_image media=”179794″ media_width_percent=”100″ media_ratio=”three-two” uncode_shortcode_id=”126990″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”-5″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”101336″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”5″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”126401″][vc_single_image media=”179818″ media_width_percent=”100″ shape=”img-round” radius=”lg” uncode_shortcode_id=”162386″][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”2″ font_family=”font-136269″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”173686″][vc_column_text uncode_shortcode_id=”105651″]<\/p>\n

Oltre la comunicazione finanziaria tradizionale.<\/h2>\n

Anche il linguaggio visivo doveva prendere distanza dai codici della comunicazione bancaria tradizionale.<\/p>\n

Per questo abbiamo costruito una campagna basata su:
\n\u2022 soggettive immersive,<\/strong>
\n\u2022 ritmo e dinamismo,\u00a0<\/strong>
\n\u2022 transizioni tra mondi differenti.<\/strong><\/p>\n

[\/vc_column_text][vc_column_text uncode_shortcode_id=”854552″]<\/p>\n

Abbiamo scelto un approccio pi\u00f9 vicino al linguaggio cinematografico che a quello pubblicitario finanziario, con la regia di William9.
\n<\/span><\/span><\/strong>Ogni transizione diventa parte del messaggio, ogni visual \u00e8 costruito per sembrare vissuto in prima persona. Perch\u00e9 il punto era rendere credibili quei valori.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ back_color=”color-jevc” overlay_color=”color-jevc” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”697746″ back_color_type=”uncode-palette” overlay_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”2″ font_family=”font-136269″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”110338″][uncode_slider][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”201323″][vc_custom_heading text_color=”color-xsdn” uncode_shortcode_id=”120272″ text_color_type=”uncode-palette”]<\/p>\n

Una campagna omnichannel su scala Nazionale <\/em>con TV, CTV cinema e stampa, e declinata sui media locali <\/em>in OOH, digital e social.<\/p>\n

Nove diversi soggetti <\/em>statici e animati, che spiegano le sigle del mondo ESG con un linguaggio comune e un\u2019unica coerenza narrativa totale.<\/p>\n

[\/vc_custom_heading][vc_gallery el_id=”gallery-204762″ medias=”179819,179820,179822,179823,179824,179826″ gallery_back_color=”color-jevc” gutter_size=”3″ screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_back_color=”color-jevc” single_shape=”round” radius=”lg” single_overlay_color=”color-jevc” single_overlay_opacity=”50″ single_padding=”2″ uncode_shortcode_id=”149413″ gallery_back_color_type=”uncode-palette”][\/vc_column_inner][\/vc_row_inner][\/uncode_slider][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”100326″ back_color_type=”uncode-palette”][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ column_width_pixel=”900″][vc_custom_heading text_color=”color-jevc” heading_semantic=”h3″ text_size=”h1″ text_height=”fontheight-357766″ uncode_shortcode_id=”329772″ text_color_type=”uncode-palette”]<\/p>\n

“La campagna di Gruppo Cassa Centrale ricorda che esiste ancora una realt\u00e0 bancaria radicata nelle comunit\u00e0, vicina alle persone e fondata sul bene comune. Non come promessa, ma come storia e identit\u00e0. \u00c8 stato un piacere lavorare con tutto il team di Gruppo Cassa Centrale.”<\/h3>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”602044″]\u2014 Veronica Ponti, CEO & Founder Twenty8 Studios[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”642151″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”172206″][uncode_share layout=”multiple” no_back=”yes”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Leverage agile frameworks to provide a robust synopsis for high level of overviews, iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition, at the end of the day, organically grow the world view of disruptive innovation via workplace diversity and empowerment.<\/p>\n","protected":false},"author":1,"featured_media":179803,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[27,21],"class_list":["post-4142","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-design","portfolio_category-adv"],"_links":{"self":[{"href":"https:\/\/test.twenty8studios.eu\/index.php?rest_route=\/wp\/v2\/portfolio\/4142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.twenty8studios.eu\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/test.twenty8studios.eu\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/test.twenty8studios.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/test.twenty8studios.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4142"}],"version-history":[{"count":11,"href":"https:\/\/test.twenty8studios.eu\/index.php?rest_route=\/wp\/v2\/portfolio\/4142\/revisions"}],"predecessor-version":[{"id":179888,"href":"https:\/\/test.twenty8studios.eu\/index.php?rest_route=\/wp\/v2\/portfolio\/4142\/revisions\/179888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.twenty8studios.eu\/index.php?rest_route=\/wp\/v2\/media\/179803"}],"wp:attachment":[{"href":"https:\/\/test.twenty8studios.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4142"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/test.twenty8studios.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=4142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}