{"id":4142,"date":"2024-12-16T15:53:09","date_gmt":"2024-12-16T14:53:09","guid":{"rendered":"https:\/\/undsgn.com\/uncode\/?post_type=portfolio&#038;p=4142"},"modified":"2026-09-03T13:26:46","modified_gmt":"2026-09-03T13:26:46","slug":"gruppo-cassa-centrale","status":"publish","type":"portfolio","link":"https:\/\/test.twenty8studios.eu\/?portfolio=gruppo-cassa-centrale","title":{"rendered":"Gruppo Cassa Centrale"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;102880&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;138067&#8243; column_width_pixel=&#8221;700&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-338686&#8243; uncode_shortcode_id=&#8221;170594&#8243;]Fare la cosa giusta.<br \/>\nDa sempre[\/vc_custom_heading][uncode_portfolio_details inline=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;117897&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;187468&#8243;][vc_single_image media=&#8221;179794&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; uncode_shortcode_id=&#8221;126990&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;159800&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;701614&#8243; column_width_pixel=&#8221;700&#8243;][vc_custom_heading text_font=&#8221;font-136269&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;180117&#8243;]Gruppo Cassa Centrale[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;818210&#8243;]<\/p>\n<p data-start=\"0\" data-end=\"142\">Negli ultimi anni l\u2019ESG \u00e8 diventato il linguaggio obbligatorio della finanza. E come tale, ha iniziato a svuotarsi: stesse promesse. stessa estetica corporate.<\/p>\n<p data-start=\"208\" data-end=\"424\">Una cosa ci ha subito colpito nel brief: per le banche del Gruppo i valori sostenibili esistevano molto prima che qualcuno decidesse di trasformarli in un acronimo.<\/p>\n<p data-start=\"426\" data-end=\"513\"><strong>La sostenibilit\u00e0 e il legame con il territorio fanno parte della loro storia da sempre<\/strong>. E noi abbiamo scelto di valorizzare proprio questo.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;129142&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;110338&#8243;][uncode_slider][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;871995&#8243;][vc_gallery el_id=&#8221;gallery-204762&#8243; medias=&#8221;179818,179819,179820,179822,179823,179824,179826&#8243; gutter_size=&#8221;3&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;196645&#8243;][vc_column_text uncode_shortcode_id=&#8221;159857&#8243;]I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/uncode_slider][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-5&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;101336&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;175974&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;135382&#8243;]<\/p>\n<h2 class=\"elementor-heading-title elementor-size-default\">Oltre la comunicazione finanziaria tradizionale.<\/h2>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;182639&#8243;]<\/p>\n<p data-start=\"1668\" data-end=\"1773\">Anche il linguaggio visivo doveva prendere distanza dai codici della comunicazione bancaria tradizionale.<\/p>\n<p data-start=\"1775\" data-end=\"1823\">Per questo abbiamo costruito una campagna basata su:<br \/>\n<strong>\u2022 soggettive immersive,<\/strong><br \/>\n<strong>\u2022 ritmo e dinamismo,\u00a0<\/strong><br \/>\n<strong>\u2022 transizioni tra mondi differenti.<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;854552&#8243;]<\/p>\n<p data-start=\"2004\" data-end=\"2166\">Abbiamo scelto un approccio pi\u00f9 vicino al linguaggio cinematografico che a quello pubblicitario finanziario, con la <strong>regia di <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">William9.<br \/>\n<\/span><\/span><\/strong>Ogni transizione diventa parte del messaggio, ogni visual \u00e8 costruito per sembrare vissuto in prima persona. Perch\u00e9 il punto era rendere credibili quei valori.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;141204&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;127169&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;166698&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;208889&#8243;][vc_single_image media=&#8221;2286&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-four&#8221; uncode_shortcode_id=&#8221;797308&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;868904&#8243;][vc_single_image media=&#8221;11304&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-four&#8221; uncode_shortcode_id=&#8221;112855&#8243;][\/vc_column_inner][\/vc_row_inner][uncode_vertical_text position=&#8221;right&#8221; flip=&#8221;yes&#8221; vertical_text_h_pos=&#8221;2&#8243; z_index=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;165615&#8243;]Furnishing Details[\/uncode_vertical_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;642151&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; 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